5 Must-Have Content Pieces for Caregiver and Working Parent ERGs

It’s no secret that Employee Resource Groups (ERGs) for caregivers and working parents are a great way to create a supportive workplace, improve retention, and benefit overall employee well-being. But to maximize their impact, these ERGs MUST be compelling, relevant, and provide content that resonates with members (and not to mention supports the unique challenges of caregivers.) Not sure what content you should focus on? Here are five must-have content pieces that every caregiver and working parent ERG should offer.

1. Comprehensive Guide to Company Benefits

Most employees are unaware of the full range of benefits available to them. In fact, 34% of employers say that their staff are not aware of all the benefits offered to them. To that end, a well-structured guide that outlines parental leave policies, childcare subsidies, dependent care benefits, flexible work options, and mental health resources can help working parents and caregivers understand their options at a glance.

Pro Tip: Make sure this guide is updated regularly and is easily accessible via the company intranet or ERG portal.

2. Expert-Led Webinars and Workshops

Bringing in specialists — such as child psychologists, financial planners, or parenting and career coaches — can provide ERG members with valuable insights and strategies for managing both their professional and personal responsibilities. Topics might include:

• Managing career growth while parenting

• Financial planning for working parents

• Navigating eldercare responsibilities

• Mental health and self-care strategies

  
  

Pro Tip: Record these sessions and make them available on-demand for members who can’t attend live, and also convert the content of these sessions into a one-pager for quick reference.

3. Community Spotlights and Success Stories

75% of people who intend to leave their employer do so because of caregiving responsibilities. There is a major opportunity for employers to support the caregivers on their staff, while also improving retention. Sharing real-life stories of employees who have successfully navigated working parenthood or caregiving responsibilities can inspire and encourage others – and reduce turnover in the process. These spotlights can take the form of blog posts, video interviews, or panel discussions highlighting:

• How employees leverage company benefits effectively

• Strategies for balancing work and caregiving duties (for those managing childcare as well as eldercare)

• Leadership perspectives on supporting caregivers in the workplace

  
  

Pro Tip: Feature diverse perspectives to reflect the wide range of caregiving experiences.

4. Resource Hub with Actionable Tools

A well-organized library of articles, templates, and checklists can be a game-changer for caregivers who are spread too thin. This type of resource, which has been shown to be very useful by caregivers, should include:

• Time management templates for balancing work and caregiving

• Checklists and resources for returning from parental leave

• Conversation guides for discussing flexible work arrangements with managers

• Local childcare and eldercare resources

  
  

Pro Tip: Keep this resource updated with fresh, high-value content that aligns with evolving employee needs. 

5. Monthly Newsletters with Practical Insights

A well-crafted newsletter keeps ERG members engaged by curating relevant content, upcoming events, and new resources. (Did you know that 83% of employees prefer to receive company updates via email newsletter?) A strong ERG newsletter might include:

• A spotlight on an inspiring member story

• Upcoming webinar announcements

• Tips for managing work-life balance

• Quick links to new benefits or policy updates

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Pro Tip: Keep newsletters concise and skimmable, with clear calls to action. Don’t fill space just for the sake of it – engagement will be higher if it hits key points efficiently.

If you want to build a successful caregiver and working parent ERG, it is essential to provide the right tools, insights, and community for it to thrive. By integrating this content, HR leaders and executives can be confident that their ERG is a valuable, well-utilized resource that strengthens both employee satisfaction as well as the organizational culture.

Let's Take the Next Step Together

Looking to build or enhance your caregiver and working parent ERG? Start by assessing which of these content pieces you already have in place and where there’s room for improvement.

Supporting leaders to build strong employee communication strategies is the foundation of the CARRY™ Consulting process. Book a consultation with CARRY™ Consulting today to enhance your internal communications and start driving real change in your organization.